The Big Switch: Rewiring the World, from Edison to Google
Carr, Nicholas
ISBN 10: 0393062287 ISBN 13: 9780393062281
Published by W. W. Norton & Company, 2008
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About this Item
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00083586544
Synopsis:
A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it’s computing that’s turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing―and what it means for all of us.
About the Author: Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, and four other acclaimed books. A former executive editor of the Harvard Business Review, he writes for the Atlantic, the New York Times, and the Wall Street Journal. He lives in Oregon.
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Bibliographic Details
Title: The Big Switch: Rewiring the World, from ...
Publisher: W. W. Norton & Company
Publication Date: 2008
Binding: Hardcover
Condition: Very Good
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