Big or Smart Data? Recent trends in Data Science for sales and marketing
Language: English
Published by GRIN Verlag Jan 2022, 2022
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 42.09
Quantity: 1 available
Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Bachelor Thesis from the year 2021 in the subject Business economics - Miscellaneous, grade: 1,0, Pforzheim University, language: English, abstract: Big data is getting larger, the pressure in the market to use the existing data is getting stronger and therefore also the number of companies that address the topic of data science increases. This dissertation focuses on identifying big or smart data science trends in marketing and sales within the consumer-packaged goods industry. The objective of this research is to address actual opportunities around data science for the selected focus area. The following research project analyzes those opportunities and identifies nine data science trends. Via in-depth interviews, the expert¿s experiences and difficulties with data science are questioned, emotions that arise through the interaction with this science are recognized, and potentials for improvements are discussed. Subsequently, central meaningful quotations are analyzed with Mayring¿s qualitative content analysis, reformulated into condensed codes, and summarized through eighteen overarching categories. The general findings of this analysis include the necessity of smart data insights within this low margin industry, the dependence on consultancy support due to knowledge gaps, expandable engagement in the B2B environment, the promotion of data-thinking and acting, the merge of sales and marketing for data science knowledge generations, and the extension of data science knowledge to maintain competitive advantage within the market for the long run. The improvement proposals consist mainly of automated data cleaning, intelligent algorithms, data handling knowledge development, data democracy, and knowledge combinations in form of project dependent focus teams to broaden data science applications within the industry.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 144 pp. Englisch. …
Seller Inventory # 9783346640642
- Title
- Big or Smart Data? Recent trends in Data Science for sales and marketing
- Author
- Julia Ertel
- Publisher
- GRIN Verlag Jan 2022
- Publication year
- 2022
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3346640647
- ISBN 13
- 9783346640642
- Item weight
- 219 grams
- Dimensions
- 210x148x11 mm
"Synopsis" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 51.14 | £ 63.92 |
Payment methods
- Check
- Paypal
Store description
Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur
Specialty
Modernes Antiquariat - Bücher von 1960 bis heuteSeller's business information
buchversandmimpf2000
Germany
Terms of sale
Impressum
Gesetzliche Anbieterkennung:
Thorsten Retsch
Buchversand Mimpf2000
Oberölschnitz 16
95517 Emtmannsberg
Deutschland
Telefon: 092092023188
E-Mail: order@buchversandmimpf2000.de
USt-IdNr.: DE 235096871
Alternative Streitbeilegung:
Die Europäische Kommission stellt eine Plattform für die außergerichtliche Online-Streitbeilegung (OS-Plattform) bereit, aufrufbar unter http://ec.europa.eu/odr.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to buchversandmimpf2000, Emtmannsberg, BAYE, Germany, +49 09209-2023188, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Soweit in der Artikelbeschreibung keine andere Frist angegeben ist, erfolgt die Lieferung der Ware innerhalb von 3-5 Werktagen nach Vertragsschluss, bei Vorauszahlung erst nach Eingang des vollständigen Kaufpreises und der Versandkosten. Alle Preise inkl. MwSt.