Big Little Legends: How Everyday Leaders Build Irresistible Brands
Language: English
Published by Page Two Press, 2021
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 19.88
Quantity: Over 20 available
Add to basketSeller Inventory # I-9781774581667
- Title
- Big Little Legends: How Everyday Leaders Build Irresistible Brands
- Author
- Maxwell, Gair
- Publisher
- Page Two Press
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1774581663
- ISBN 13
- 9781774581667
Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you’ll discover timeless secrets such as the Mona Lisa Effect—an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible.
But here’s the secret: it’s not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results—and reveals how they did it. You’ll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a “Category of One” for decades to come.
You’ll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a “Huggable” car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legendsis jam-packed with reasons why every brand should discover, tell and believe in their own story.
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California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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