What's the Big Idea?: How to Win With Outrageous Ideas (That Sell!)
Language: English
Published by Doubleday, New York, 1991
- Hardcover
- Used
Seller: ELK CREEK HERITAGE BOOKS (IOBA), TOMS RIVER, NJ, U.S.A.ELK CREEK HERITAGE BOOKS (IOBA)
AbeBooks seller since May 10, 2012
Association member: IOBA
Condition: Used - Fine
£ 10.78
Quantity: 1 available
Add to basketItem description from seller
First Edition / Second Printing. Hard cover in fine condition with black boards and white spine lettering. Blue end papers.Interior text block clean & tight; no writings, no markings noted but for gift inscription signed by the author (signature not authenticated) on page following front free end paper. Dust jacket in likewise fine condition; not price clipped. 288 numbered pages. * From the front jacket flap, "George Lois's legendary and controversial advertising career has been marked by THE BIG IDEA - the fresh audacious solution to creative problems, the solution that bowls you over. Lois's extraordinary impact on mass communications has been achieved by defying rules and evolving outrageous ideas that sell products by the carload - and by his remarkable ability to persuade clients to accept these bold approaches . In "What's the Big Idea?" Lois at last offers his secrets on how to create great advertising selling strategies. and marketing techniques. This is the most entertaining guide ever written on the communicating power of symbols, ideas, and images. If you've taken avid Ogilvy's well-behaved rules as far as they;ll go, this book shows how to make yourself heard and remembered. As George himself was the first to say, "When you got it, flaunt it!" . . ".…
Seller Inventory # M001709
- Title
- What's the Big Idea?: How to Win With Outrageous Ideas (That Sell!)
- Author
- Lois, George; Pitts, Bill
- Publisher
- Doubleday, New York
- Publication year
- 1991
- Condition
- Fine
- Dust jacket
- Fine
- Signed
- Inscribed by Author
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0385414862
- ISBN 13
- 9780385414869
- Printing
- 2nd Printing
- Seller catalogs
- Business, Consumer Behavior, Signed &/or Inscribed
"Synopsis" may belong to another edition of this title.
ELK CREEK HERITAGE BOOKS (IOBA)
TOMS RIVER, NJ, U.S.A.
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