What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director
Language: English
Published by PLC Publishing, 2022
- Softcover
- Used
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
AbeBooks seller since November 14, 2005
Condition: Used - Very good
£ 1.31
Quantity: 1 available
Add to basketItem description from seller
Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # rev2038060595
- Title
- What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director
- Author
- Cabrera, Jaime
- Publisher
- PLC Publishing
- Publication year
- 2022
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 13
- 9798987235508
- Item weight
- 226.8 grams
Inside this compact book, you’ll find big-picture concepts and principles that will help you lead efficiently and effectively at the highest levels. But it’s not just theory—it’s filled with real-world ideas, tools and techniques you can implement right now. Jaime covers a wide range of topics—from exploring exactly what the hell the role of a creative director is to overcoming imposter syndrome to how to lead teams to killer ideas. And he does it all with his signature wit.
Throughout his career, Jaime has created work for some of the biggest brands in the world including Hyundai, Microsoft, Mastercard and NBC Universal, just to name of few. And now for the first time ever, he’s pulling back the curtain to reveal hard-learned lessons and principles that will transform you into the kick-ass creative director you’ve always dreamt of being.
This concise book really packs a punch. Check out the Chapter Titles:
Chapter 1
Imposter Syndrome, the Lizard Brain
and Other Mental Stuff That Makes
Being a Creative Director Tough
Chapter 2
What the Hell Is a Creative Director and
What the F Do They Really Do?
Chapter 3
Misconceptions About the Role of
Creative Director and Creativity in General
Chapter 4
The Importance of Creating and
Maintaining Great Working Relationships
Chapter 5
Laying the Foundation for Developing
Killer Ideas
Chapter 6
Principles for an Effective Creative Process
Chapter 7
How To Lead a Creative Team and Not
Lose Your Mind in the Process
Chapter 8
How To Pitch and Sell Creative
Chapter 9
The Future of Creative Direction
Chapter 10
In Conclusion (Sorta)
- If you are a creative professional working in an agency that wants to move up the ladder
- If you're already a Creative Director who needs help better understanding and navigating the role
- If you lead creative people of any kind
- If you are an experienced CD looking to be re-energized or re-inspired.
Introduction
The job of a creative director comes with many challenges, pressures, problems and the occasional headache. While the role
is exciting, rewarding and fun, it’s also not for the faint of heart. This book is your high-level field guide to making it into the role you want. If you’re reading this, chances are you’ve just been promoted to or hired to be a Creative Director (CD). Congratulations!
Or perhaps you’re already a creative director who is looking for inspiration and to be reenergized…or maybe you simply want to commiserate with other CDs through the stories, ideas and practices covered in the pages of this book. Maybe you’re a creative professional of some kind who is looking to understand the role before deciding on whether or not you want to put in the time and effort required to becoming a creative director. Well, no matter your story or why you’re here, welcome. This book is for you.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
WeBuyBooks
Rossendale, LANCS, United Kingdom
AbeBooks seller since November 14, 2005
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 5 to 10 business days |
|---|---|---|
| First item | £ 5.11 | £ 5.11 |
Payment methods
Specialty
General Secondhand BooksSeller's business information
Revival Books Ltd
Unit 11 Hugh Business Park, Bacup Road, Waterfoot
Rossendale, United Kingdom BB4 7BT
Terms of sale
WeBuyBooks
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire BB4 7NX
Email: Sales@webuybooks.co.uk
Tel: 01706 227207
Company Reg. No. 07693718
VAT Number 901 5786 27
Authorised Representatives: Michael Lane and Damian Carr
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to WeBuyBooks, Rossendale, LANCS, United Kingdom, +44 01706227207, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.