Big Data For Small Business For Dummies

Language: English

Published by John Wiley and Sons Inc, US, 2016

1119027039 / 9781119027034

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Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is-and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactionsDemonstrates how to capture, store, search, share, analyse and visualise analyticsHelps you turn your data into actionable insightsExplains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.…

Seller Inventory # LU-9781119027034

Title
Big Data For Small Business For Dummies
Author
Bernard Marr
Publisher
John Wiley and Sons Inc, US
Publication year
2016
Condition
New
Binding
Paperback
Language
English
ISBN 10
1119027039
ISBN 13
9781119027034
Item weight
464 grams

Rarewaves.com USA

London, London, United Kingdom

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