Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications

Language: English

Published by Springer, 2019

9811363382 / 9789811363382

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

Seller Inventory # 9789811363382

Title
Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications
Author
Mike Thelwall
Publisher
Springer
Publication year
2019
Condition
Neu
Binding
Buch
Language
English
ISBN 10
9811363382
ISBN 13
9789811363382
Item weight
524 grams
Dimensions
241x160x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Einbeck, Germany 37574