Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Language: English
Published by Business Science Reference, 2021
- Hardcover
- New
Condition: New
£ 223.25
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behavi.
Seller Inventory # 484091276
- Title
- Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
- Publisher
- Business Science Reference
- Publication year
- 2021
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 1799872319
- ISBN 13
- 9781799872313
- Seller catalogs
- Importe
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
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