Big Book of Designs for Letterheads and Web Sites
Language: English
Published by Watson-Guptill Publications April 2002, 2002
- Hardcover
- New
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.Hennessey + Ingalls
AbeBooks seller since April 8, 2013
Condition: New
£ 10.13
Quantity: 1 available
Add to basketItem description from seller
Internet and email have changed the way today's designers must view traditional letterheads, which, to the surprise of some industry experts, have become more important than ever. As more and more business is being done electronically, an even greater emphasis must be placed on letterhead, business cards, and folder design to ensure that they are in tune with the look and feel of a company's website. This can get tricky, as creating a design that looks good in print (300 dpi) as well as on the web (72 dpi) is not always the easiest task to accomplish. But in Clio award-winning designer David E. Carter's comprehensive resource, readers will discover how to create stunning designs and letterheads that work well on both the printed and the digital page. The Big Book of Designs for Letterheads and Web Sites displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design, where they work together seamlessly, and where some creative integration must be done. This valuable resource makes it clear that the web revolution has not rendered print communications obsolete but has, in effect, made the design and letterhead on print communications even more important when conveying a company's message and keeping it consistent. - The author has a Clio and seven Emmy Awards to his credit - Contains hundreds of working, real-world examples Open remaindered copies, some with remainder mark on text block. Scuffing and light ripping on dust jackets. Interior pages in very good condition. Sold as is.…
Seller Inventory # 99338
- Title
- Big Book of Designs for Letterheads and Web Sites
- Author
- David E Carter, Suzanne Stephens, Frank Yates,
- Publisher
- Watson-Guptill Publications April 2002
- Publication year
- 2002
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0823004880
- ISBN 13
- 9780823004881
- Seller catalogs
- Clearance - Graphic Design
E-mail has replaced a large amount of business mail. At the same time, personal presentations have become more important. So while the press runs are now smaller for letterheads and envelopes, the quantity of business cards being printed has increased, and the use of presentation folders has become much more common.
As designers, we must constantly reinvent ourselves; we must change to keep ahead of the curve. This book was designed to be a comprehensive reference on how designers have created consistent identities using both paper and pixels.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Hennessey + Ingalls
Los Angeles, CA, U.S.A.
AbeBooks seller since April 8, 2013
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