Bienvenidos! Welcome!: A Handy Resource Guide for Marketing Your Library to Latinos
Language: English
Published by American Library Association, 2005
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
£ 5.08
Quantity: 1 available
Add to basketItem description from seller
The Latino population, currently 37.4 million people, is 13.3 per cent of the U.S. population. To serve this growing audience, libraries with increasing Hispanic populations are seeking information and guidance to create relevant collections and services. Bienvenidos! Welcome! by Latino marketing expert Byrd is a convenient, expert handbook to these resources. Growing from the leadership initiative of 2004-5 ALA President Carol Brey-Casiano, this groundbreaking guide supplies the necessary tips to help librarians: Build a knowledge base about their local Hispanic community; Learn about cultural distinctions between groups; Develop a collection that reflects the needs of the community; Create programs, services, and activities relevant to their interests; Generate enthusiasm with outreach targeted to Latinos; Provide comfortable and easy access to the library; To create a comprehensive marketing and outreach strategy that will attract diverse Latino audiences, Byrd suggests ways to gain knowledge of your Latino community through interviews, surveys, and advisory council. Librarians will also learn what collections and programs have been successful in other libraries where there is a large base of Spanish language users, as well as tried and true methods to gain knowledge about their local Hispanic community. Thirty-four context-based resources provide the starting point to access specialized information. Public and school librarians without the cultural background to serve this growing populace, can count on Bienvenidos! Welcome! as a resource guide to welcoming Latino customers to their library.…
Seller Inventory # 00100077530
- Title
- Bienvenidos! Welcome!: A Handy Resource Guide for Marketing Your Library to Latinos
- Author
- American Library Association
- Publisher
- American Library Association
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0838909027
- ISBN 13
- 9780838909027
"Synopsis" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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