Beyond Traditional Marketing Innovations in Marketing Practice
Language: English
Published by John Wiley & Sons Inc, 2005
- Softcover
- New

Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 52.16
Quantity: 2 available
Add to basketItem description from seller
1st edition. 324 pages. 8.00x6.75x0.75 inches. In Stock.
Seller Inventory # __0470011467
- Title
- Beyond Traditional Marketing Innovations in Marketing Practice
- Author
- Kamran Kashani/ Jean-Pierre Jeannet/ Jacques Horovitz/ Sean Meehan/ Adrian Ryans/ Dominique Turpin/ John Walsh
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2005
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470011467
- ISBN 13
- 9780470011461
- Item weight
- 0.49 kilograms
"Synopsis" may belong to another edition of this title.
About the Author
Jean-Pierre Jeannet is Professor of Strategy and Marketing at IMD. His areas of special interest are global business and marketing strategies, and market orientation.
Jacques Horovitz is Professor of Service Strategy, Service Marketing and Service Management at IMD. He focuses on how to compete through service and improve customer satisfaction with heavy emphasis on service as a strategy for differentiation, on customer loyalty and on creating a service culture.
Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD, Lausanne, Switzerland. His teaching encompasses marketing and corporate strategy. He has designed and/or delivered management development programmes for companies such as PricewaterhouseCoopers Corporate Finance, COSA, Hilti A.G., Swiss Re and Toyota.
Adrian Ryans is a Professor of Marketing at IMD. His areas of interest include marketing strategy and strategic market planning. He has particular expertise in business-to-business marketing and in strategic market planning for companies operating in fast-moving technology-intensive markets.
Professor Dominique Turpin is the Dentsu Professor in Japanese Management at IMD, and specializes in marketing and strategy. He is co-director of the Programme for Executive Development (PED), a ten-week programme which brings together high potential upper- and mid-level managers from all over the world in an integrated learning experience to explore the latest management issues.
John W. Walsh is Professor of Marketing at IMD. His research interests include the application of economic and econometric models to marketing issues, managerial and consumer decision-making, and competitive marketing strategy.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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