Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series)
Kashani, Kamran; Jeannet, Jean-Pierre; Horovitz, Jacques; Meehan, Sean; Ryans, Adrian; Turpin, Dominique; Walsh, John
Language: English
Published by Wiley, 2005
- Softcover
- New
Seller: Equipment for Living, Aliquippa, PA, U.S.A.Equipment for Living
AbeBooks seller since October 26, 2025
Condition: New
£ 14.03
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Add to basketSeller Inventory # EBV.0470011467.N
- Title
- Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series)
- Author
- Kashani, Kamran; Jeannet, Jean-Pierre; Horovitz, Jacques; Meehan, Sean; Ryans, Adrian; Turpin, Dominique; Walsh, John
- Publisher
- Wiley
- Publication year
- 2005
- Condition
- new
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470011467
- ISBN 13
- 9780470011461
"Synopsis" may belong to another edition of this title.
About the Author
Jean-Pierre Jeannet is Professor of Strategy and Marketing at IMD. His areas of special interest are global business and marketing strategies, and market orientation.
Jacques Horovitz is Professor of Service Strategy, Service Marketing and Service Management at IMD. He focuses on how to compete through service and improve customer satisfaction with heavy emphasis on service as a strategy for differentiation, on customer loyalty and on creating a service culture.
Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD, Lausanne, Switzerland. His teaching encompasses marketing and corporate strategy. He has designed and/or delivered management development programmes for companies such as PricewaterhouseCoopers Corporate Finance, COSA, Hilti A.G., Swiss Re and Toyota.
Adrian Ryans is a Professor of Marketing at IMD. His areas of interest include marketing strategy and strategic market planning. He has particular expertise in business-to-business marketing and in strategic market planning for companies operating in fast-moving technology-intensive markets.
Professor Dominique Turpin is the Dentsu Professor in Japanese Management at IMD, and specializes in marketing and strategy. He is co-director of the Programme for Executive Development (PED), a ten-week programme which brings together high potential upper- and mid-level managers from all over the world in an integrated learning experience to explore the latest management issues.
John W. Walsh is Professor of Marketing at IMD. His research interests include the application of economic and econometric models to marketing issues, managerial and consumer decision-making, and competitive marketing strategy.
"About the title" may belong to another edition of this title.
Equipment for Living
Aliquippa, PA, U.S.A.
AbeBooks seller since October 26, 2025
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 5 business days |
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Equipment for Living is a socially conscious bookstore located in Aliquippa, Pennsylvania. More than just a retail business, we define ourselves as "a business with a conscience" - committed to fostering community development, meaningful employment, and urban revitalization in Western Pennsylvania. OUR MISSION: Equipment for Living operates on the belief that responsible entrepreneurship can be a powerful force for positive change. We provide valuable retail services while creating meaningful work opportunities that serve as sites of training and mentoring. Our Youth Employment Initiative specifically targets local residents aged 16-25, offering employment, skill development, and guidance during the critical transition from youth to adulthood. We measure success not just in profits, but in empowering our employees to pursue their career aspirations and life goals - even when that means moving on to other opportunities. OUR STORY: Founded in 2008 and opening our physical storefront in 2012 after extensive community-led renovations, Equipment for Living has grown from an online book venture into a cornerstone of Aliquippa's revitalization efforts. We've deliberately chosen to establish our business in this former steel town, recognizing that true community poverty isn't just about lacking economic resources - it's about lacking opportunities, connections, education, and hope. OUR INVENTORY: Equipment for Living offers a refreshingly different retail experience from typical chain bookstores. While big-box stores stock only high-demand, profitable bestsellers in predictable arrangements, we curate a wide and constantly evolving selection that reflects the unique character of our community. Our diverse inventory includes books across all genres and eras, audiobooks, CDs, DVDs, VHS tapes, vinyl records, and video games. We embrace the philosophy that "if you only read the books that everyone else is reading, you can only think what everyone else is thinking." While we may not always have the latest bestseller in stock, we guarantee a carefully selected range of high-quality products you won't easily find elsewhere - true equipment for living a rich, thoughtful life.…
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Various new, used, and antiquarianSeller's business information
eQuip Books LLC
1001 Franklin Ave
Aliquippa, PA U.S.A. 15001
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