Beyond Self-Interest: Why the Market Rewards Those Who Reject It
Language: English
Published by Oxford University Press, 2022
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 30.08
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Add to basketSeller Inventory # I-9780197620939
- Title
- Beyond Self-Interest: Why the Market Rewards Those Who Reject It
- Author
- Pelc, Krzysztof
- Publisher
- Oxford University Press
- Publication year
- 2022
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0197620930
- ISBN 13
- 9780197620939
In our capitalist market society, we have come to accept that the way to get ahead is through strong will, grit, and naked ambition. This belief has served us well: it has contributed to making our affluent societies affluent. But does the premise still hold?
As Krzysztof Pelc argues in Beyond Self-Interest, this default assumption no longer captures reality. There is a limit to the returns of calculation, planning, and resolve, and in a growing number of settings, this limit has been reached. The true idols of market society, he contends, are those who disavow their self-interest, or at least appear to do so: eco-conscious entrepreneurs, media moguls with a mission, and modern-day artisans catering to a well-educated and ever more socially conscious population of consumers. Increasingly, those who prosper do so by spurning prosperity, or by convincing others that they are instead pursuing purpose, passion, love of craft-anything but their own self-advancement. This is the paradox of intention, and it is increasingly defining our lives.
Pelc tells the story of this paradox from its unlikely emergence among a group of British thinkers in the early 19th century to its development over the next two centuries, as it was successively picked up by philosophers, novelists, social scientists, and, ultimately, capitalists themselves. All of whom arrived at a common realization: the appearance of disinterest pays, but only if it is believable-which presents the self-interested among us with a tricky problem.
Drawing on three centuries of thought about commercial society and the people living in it, this richly researched account of the cycles of capitalism does not naively suggest that we should reject the market. Rather, it calls on us to treat economic growth once more as its earliest theorists did: as a formidable tool of human development, instead of an end in itself.
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California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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