Beyond the PIG and the APE: Realizing SUCCESS and true HAPPINESS
Pendyala, Krishna; Vargo, Mike
Language: English
Published by Big YOU Media, 2011
- Softcover
- Used

Seller: Equipment for Living, Aliquippa, PA, U.S.A.Equipment for Living
AbeBooks seller since October 26, 2025
Condition: Used - Very good
£ 3.07
Quantity: 1 available
Add to basketSeller Inventory # 29HQ8900050E
- Title
- Beyond the PIG and the APE: Realizing SUCCESS and true HAPPINESS
- Author
- Pendyala, Krishna; Vargo, Mike
- Publisher
- Big YOU Media
- Publication year
- 2011
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0615435297
- ISBN 13
- 9780615435299
"If you don't think you can find profound joy and inner peace in your life, you might change your mind when you read this book."
- Marc Allen
Co-founder, New World Library
Author, Visionary Business
Publisher, The Power of Now
- Keith Ferrazzi
Author, Never Eat Alone
Founder, RelationshipMastersAcademy.com
- Shannon Waller
Co-author, Unique Ability: Creating The Life You Want
Strategic Coach®
- John Rehfeld
Author, Alchemy of a Leader
Executive MBA Faculty, Pepperdine and University of San Diego
We are told that happiness and the path to a better life can be found by looking within ourselves, but here's the problem. Since the secret is not likely to be lying in a box marked "happiness," what exactly should we be looking for? Beyond the PIG and the APE is meant as a simple, practical guide to the inner search. The book starts by advising us "what to look out for" - the "inner creatures" that often lead us astray.
The PIG of the title is the ever-present drive to Pursue Instant Gratification, while the APE is the drive to Avoid Painful Experiences. These inner animals aren't always bad; in fact they are basic survival instincts that evolved to help us feed and protect ourselves. But in modern life, our primitive drives can get us in trouble - especially when the PIG and APE team up to "feed and protect" the Ego, a delusional mind-made identity that isn't who we really are. Then we are sabotaged by "blind animal instincts in the service of pretense."
The book uses real-life examples to show how the PIG, APE and Ego can keep us trapped in a maze of unhealthy habits, inner turmoil and conflict with the people in our lives. And the way out of the maze? Don't even try to control your inner creatures, says the author. All it takes is awareness.
Simply by growing aware of how the inner mischief distorts us and limits us, we begin to grow free of it. Better yet, this larger awareness can open up a world of possibilities that had long been obscured. We begin to live in harmony with life instead of struggling to mind-manage everything. After a pivotal chapter on "Becoming Aware," the book has four practical chapters devoted to:
- Learning to recognize "what's driving you" in any situation,
- Making wiser decisions,
- Becoming more creative,
- And finding joy and peace amid the demands of a busy life.
Throughout the book you get the same simple framework for inner awareness, viewed from many different angles. It's a journey filled with laughs and surprises. But above all, it's a journey that can help you discover the laughter and surprises in your life, every day.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Equipment for Living
Aliquippa, PA, U.S.A.
AbeBooks seller since October 26, 2025
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 5 business days |
|---|---|---|
| First item | £ 2.98 | £ 5.60 |
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Equipment for Living is a socially conscious bookstore located in Aliquippa, Pennsylvania. More than just a retail business, we define ourselves as "a business with a conscience" - committed to fostering community development, meaningful employment, and urban revitalization in Western Pennsylvania. OUR MISSION: Equipment for Living operates on the belief that responsible entrepreneurship can be a powerful force for positive change. We provide valuable retail services while creating meaningful work opportunities that serve as sites of training and mentoring. Our Youth Employment Initiative specifically targets local residents aged 16-25, offering employment, skill development, and guidance during the critical transition from youth to adulthood. We measure success not just in profits, but in empowering our employees to pursue their career aspirations and life goals - even when that means moving on to other opportunities. OUR STORY: Founded in 2008 and opening our physical storefront in 2012 after extensive community-led renovations, Equipment for Living has grown from an online book venture into a cornerstone of Aliquippa's revitalization efforts. We've deliberately chosen to establish our business in this former steel town, recognizing that true community poverty isn't just about lacking economic resources - it's about lacking opportunities, connections, education, and hope. OUR INVENTORY: Equipment for Living offers a refreshingly different retail experience from typical chain bookstores. While big-box stores stock only high-demand, profitable bestsellers in predictable arrangements, we curate a wide and constantly evolving selection that reflects the unique character of our community. Our diverse inventory includes books across all genres and eras, audiobooks, CDs, DVDs, VHS tapes, vinyl records, and video games. We embrace the philosophy that "if you only read the books that everyone else is reading, you can only think what everyone else is thinking." While we may not always have the latest bestseller in stock, we guarantee a carefully selected range of high-quality products you won't easily find elsewhere - true equipment for living a rich, thoughtful life.…
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Various new, used, and antiquarianSeller's business information
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