Beyond the Next Time. Imagining the Next Generation of Customers
Language: English
Published by Pitman, London England, 1996
- Softcover
- Used
Seller: The London Bookworm, East Sussex, United KingdomThe London Bookworm
AbeBooks seller since April 5, 2000
Condition: Used - Good
£ 7.20
Quantity: 1 available
Add to basketItem description from seller
Imagine a science which would allow you to anticipate what your customers will be like in five, ten or twenty years' time. Imagine a science that would help you to consider whole new groups of customers for products and services not yet in existence. This science exists. It is called Scenario Planning. It gives you a management perspective on the future; a valuable insight into the markets, customers and opportunities of tomorrow. This book will be your source of innovation when planning your future market strategies and a means of examining and directing your own personal career. Couple of small creases to cover.
Seller Inventory # 014354
- Title
- Beyond the Next Time. Imagining the Next Generation of Customers
- Author
- Glen Peters
- Publisher
- Pitman, London England
- Publication year
- 1996
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273624172
- ISBN 13
- 9780273624172
- Edition
- 1st Paperback Edition
- Dimensions
- 8vo - over 7¾" - 9¾" tall
- Seller catalogs
- Academic Education Learning Business
Gives you a management perspective on the future; a valuable insight into the markets, customers and opportunities of tomorrow. It combines scenario planning with a compelling vision of the business environment of the future. Beyond The Next Wave will be your source of innovation.
Author :
Glen Peters is a senior partner at Price Waterhouse
"Synopsis" may belong to another edition of this title.
The London Bookworm
East Sussex, United Kingdom
AbeBooks seller since April 5, 2000
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 45 business days | 5 to 10 business days |
|---|---|---|
| First item | £ 24.00 | £ 35.00 |
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The London Bookworm
United Kingdom
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