Beyond MaxiMarketing : The New Power of Caring and Daring
Rapp, Stan, Collins, Thomas L.
ISBN 10: 0070153388 ISBN 13: 9780070153387
Published by McGraw-Hill Education, 1996
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
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About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 16956993-75
Synopsis:
The third in a trilogy, this text argues that successful companies have to establish a total commitment to building a new kind of relationship with the customer. It crystallizes a new management philosophy which the authors call "a passion for caring and daring".
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Bibliographic Details
Title: Beyond MaxiMarketing : The New Power of ...
Publisher: McGraw-Hill Education
Publication Date: 1996
Binding: Soft cover
Condition: Very Good