Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
Williams, Robin
ISBN 10: 0201885980 ISBN 13: 9780201885989
Published by Peachpit Pr, 1996
Used
Soft cover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00077136896
Synopsis:
This book takes up where the phenomenally successful The Mac is not a typewriter left off, providing short, pithy chapters on all the typographic principles necessary to create sophisticated and professional typography. It covers issues and techniques that every designer and typographer will want to know, including how to make type more readable and legible, issues regarding punctuation and spacing, and examples of special techniques such as initial caps and swash characters. It also includes a chapter on evocative typography, or how to choose typefaces to emphasize your message, as well as how to cater typefaces according to project. In all, this book is an entire and final course in excellent typography.
From the Back Cover:
This book takes up where the phenomenally successful The Mac is not a typewriter left off, providing short, pithy chapters on all the typographic principles necessary to create sophisticated and professional typography. It covers issues and techniques that every designer and typographer will want to know, including how to make type more readable and legible, issues regarding punctuation and spacing, and examples of special techniques such as initial caps and swash characters. It also includes a chapter on evocative typography, or how to choose typefaces to emphasize your message, as well as how to cater typefaces according to project. In all, this book is an entire and final course in excellent typography.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Beyond the Mac Is Not a Typewriter: More ...
Publisher: Peachpit Pr
Publication Date: 1996
Binding: Soft cover
Condition: Very Good
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
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Beyond the Mac is not a typewriter
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Beyond the Mac Is Not a Typewriter
Published by
Addison Wesley Longman January 1996, 1996
ISBN 10: 0201885980
ISBN 13: 9780201885989
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Beyond the Mac Is Not a Typewriter
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Beyond the Mac Is Not a Typewriter
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0201885980I3N00
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
Published by
Peachpit Pr, 1995
ISBN 10: 0201885980
ISBN 13: 9780201885989
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Beyond the Mac Is Not a Typewriter
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Beyond the Mac Is Not a Typewriter
Published by
Addison Wesley Longman January 1996, 1996
ISBN 10: 0201885980
ISBN 13: 9780201885989
Used
Trade Paperback
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Trade Paperback. Condition: Used - Very Good. This book is the perfect companion to its award-winning predecessor The Mac is not a typewriter. Robin Williams picks up where the best-selling typographic primer left off, using her lively style to define the principles governing type and explain the logic behind them, so you can understand what looks best and why. Each chapter covers a different type secret, including use of evocative typography, tailoring typeface to project, spacing, puncuation marks, special characters, fonts, justification, and much more. Think of this as the typography equivalent of Strunk and White's The Elements of Style. This little book not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Seller Inventory # 202945