Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice
Language: English
Published by World Scientific Publishing Co Pte Ltd, SG, 2023
- Hardcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 93.77
Quantity: 1 available
Add to basketItem description from seller
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
Seller Inventory # LU-9789811276057
- Title
- Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice
- Author
- Linda Brennan
- Publisher
- World Scientific Publishing Co Pte Ltd, SG
- Publication year
- 2023
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 9811276056
- ISBN 13
- 9789811276057
- Dimensions
- 15.24 x 1.91 x 22.86 cm
"Synopsis" may belong to another edition of this title.
About the Author
Linda Brennan is a Professor in the School of Media and Communication at RMIT in Melbourne. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour.
Lukas Parker is an Associate Professor in the School of Media and Communication at RMIT University, Australia. He is a social marketing and advertising scholar whose research sits at the nexus of behaviour change, communicating health and digital advertising.
Divya Garg is a recent PhD graduate from the School of Media and Communication at RMIT University. Her thesis explores transcultural fandom and disability through the case study of Marvel superhero media fandom. She has published in the fields of media and cultural studies, marketing and communication, gender studies, and disability studies.
Krzysztof Kubacki is a Professor of Marketing and Society at the University of Plymouth, England. He is interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems.
Michaela Jackson is an Honorary Principal Research Fellow in the School of Media and Communication at RMIT University. Her research aligns to the theme of 'controversial communication', encompassing communication channels and methods used, or the application of communication for contentious ends.
Ella Chorazy is a Lecturer and Early Career Researcher in the School of Media and Communication. Her research interests are social and digital communication.
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
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