Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice
Language: English
Published by WORLD SCIENTIFIC PUB CO INC, 2023
- Hardcover
- New
Condition: New
£ 76.81
Quantity: 1 available
Add to basketItem description from seller
KlappentextMarketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and.
Seller Inventory # 871138181
- Title
- Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice
- Author
- Brennan Linda
- Publisher
- WORLD SCIENTIFIC PUB CO INC
- Publication year
- 2023
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 9811276056
- ISBN 13
- 9789811276057
- Seller catalogs
- Importe
"Synopsis" may belong to another edition of this title.
About the Author
Linda Brennan is a Professor in the School of Media and Communication at RMIT in Melbourne. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour.
Lukas Parker is an Associate Professor in the School of Media and Communication at RMIT University, Australia. He is a social marketing and advertising scholar whose research sits at the nexus of behaviour change, communicating health and digital advertising.
Divya Garg is a recent PhD graduate from the School of Media and Communication at RMIT University. Her thesis explores transcultural fandom and disability through the case study of Marvel superhero media fandom. She has published in the fields of media and cultural studies, marketing and communication, gender studies, and disability studies.
Krzysztof Kubacki is a Professor of Marketing and Society at the University of Plymouth, England. He is interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems.
Michaela Jackson is an Honorary Principal Research Fellow in the School of Media and Communication at RMIT University. Her research aligns to the theme of 'controversial communication', encompassing communication channels and methods used, or the application of communication for contentious ends.
Ella Chorazy is a Lecturer and Early Career Researcher in the School of Media and Communication. Her research interests are social and digital communication.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 13 to 40 business days | 13 to 40 business days |
|---|---|---|
| First item | £ 41.31 | £ 41.31 |
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