Best Practice Cases In Branding
Keller, Kevin Lane
ISBN 10: 0131411330 ISBN 13: 9780131411333
Published by Prentice Hall, 2002
Used
Soft cover
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More Than Words, Waltham, MA, U.S.A.
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About this Item
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Synopsis:
Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. The twelve cases he wrote for this book feature some of the world's most successful brands and companies, such as Levi Strauss & Co., Intel, Nike, and DuPont. The marketers behind these brands and companies have all made noteworthy accomplishments to our understanding of the strategic brand management process and how to best build and manage brand equity.
Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College―Amos Tuck School of Management. He is also the author of Strategic Brand Management, 2e, and will be Philip Kotler's co-author on Marketing Management, 12e, both published by Prentice Hall.
About the Author:
Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.
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Bibliographic Details
Title: Best Practice Cases In Branding
Publisher: Prentice Hall
Publication Date: 2002
Binding: Soft cover
Condition: Very Good