The war in Iraq may be remembered as the point at which the propaganda model perfected in the twentieth century stopped working: the world is too complex, information is too plentiful, and-as events in Iraq reveal- propaganda makes bad policy.

The Best War Ever is about a war that was devised in fantasy and lost in delusion. It highlights the futility of lying to oneself and others in matters of life and death. And it offers lessons to the current generation so that, at least in our time, this never happens again.

As the team of Rampton and Stauber show in their first new book since President Bush's reelection, the White House seems to have fooled no one as much as itself in the march toward a needless (from a security perspective) war in Iraq. As the authors argue, one of the most tragic consequences of the Bush administration's reliance on propaganda is its disdain for realistic planning in matters of war. Repeatedly, when faced with predictions of problems, U.S. policymakers dismissed the warnings of Iraq experts, choosing instead to promulgate its version of the war through conservative media outlets and PR campaigns. The result has been too few troops on the ground to maintain security; failure to anticipate the insurgency; and oblivious disregard, even contempt, for critics in either party who attempted to assess the human and economic costs of the war.

Even now that withdrawal seems imminent, however, the administration and its allies continue their cover-ups: downplaying civilian deaths and military injuries; employing marketing buzzwords like "victory" repeatedly to shore up public opinion; and botched attempts, through third-party PR firms, at creating phony news.

The Bush administration entered Iraq believing that its moral, technological, and military superiority would ensure victory abroad, and that its mastery of the politics would win support at home. Instead, it found a morass of problems that do not lend themselves to moralistic, technological, or propaganda-based solutions.

About the Author

Sheldon Rampton and John Stauber are the bestselling authors of Weapons of Mass Deception, Toxic Sludge Is Good for You!, Banana Republicans, and Trust Us, We're Experts! Stauber is the founder and director of the Center for Media & Democracy. He and Rampton write and edit the quarterly PR Watch.

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