Ben & Jerry's Double Dip : Lead With Your Values and Make Money, Too
Cohen, Ben; Greenfield, Jerry
ISBN 10: 0684834995 ISBN 13: 9780684834993
Published by Simon & Schuster, 1997
Used
hardcover
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Gulf Coast Books, Cypress, TX, U.S.A.
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About this Item
Description:
Seller Inventory # 0684834995-3-35196196
Synopsis:
In this text, the authors explain their business method, that of "values-led business", and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.
About the Author: Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Vermont in 1978. Today, Ben & Jerry's Homemade is a $160 million company and contributes 7.5% of its pre-tax earnings to charity.
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Bibliographic Details
Title: Ben & Jerry's Double Dip : Lead With Your ...
Publisher: Simon & Schuster
Publication Date: 1997
Binding: hardcover
Condition: Good