Behavioral Strategy: Exploring Microfoundations of Competitive Advantage

Nicolai J Foss , Ambra Mazzelli , Libby Weber

ISBN 10: 1009566776 / ISBN 13: 9781009566773

Published by Cambridge University Press, 2024

About this Item

75 pages. 6.00x0.25x9.00 inches. In Stock. This item is printed on demand.

Seller Inventory # __1009566776

Bibliographic Details

• Title: Behavioral Strategy: Exploring Microfoundations of Competitive Advantage
• Publisher: Cambridge University Press
• Publication Date: 2024
• Language: English
• ISBN 10: 1009566776
• ISBN 13: 9781009566773
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.3 kilograms

About this title

Synopsis

This Element explores how evidence-based insight into human nature and behaviour furthers the study of firm strategy.

About the Author

Behavioral strategy has emerged as one of the most important currents in contemporary strategic management. But, what is it? Where does it come from? Why is it important? This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight in behaviors and interaction. We show that there is considerable room for furthering the microfoundations of behavioral strategy and point to research opportunities and methods that may realize this aim. The Element is of interest to strategy scholars in general, and to Ph.D. students in strategy research in particular.