Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition

Darie, Cristian; Balanescu, Emilian

ISBN 10: 1590598644 / ISBN 13: 9781590598641

Published by Apress, 2008

About this Item

paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects. Seller Inventory # H-04-4984

Bibliographic Details

Title: Beginning PHP and MySQL E-Commerce: From ...

Publisher: Apress

Publication Date: 2008

Binding: Soft cover

Condition: Good

Edition: 2nd Edition

About this title

Synopsis:

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition is an update to the popular book showing readers how to create e-commerce websites using two of the world's most popular technologies: the PHP scripting language and MySQL database. In addition to guiding readers through the creation of a complete, working website using sound enterprise development techniques, the authors take care to provide readers with a variety of alternative implementation solutions: for instance readers are shown how to accept payments from both PayPal and credit cards. The book has also been updated to reflect the latest development trends, showing readers how to upgrade their shopping cart using Ajax, integrate with Amazon's Web services, and encourage customer feedback through cutting-edge interactive features.

Synopsis:

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e commerce web sites. Based around a real world example involving a web site selling t shirts, you ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions. With the e commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user friendly shopping cart. Other highlights: * The authors show you how to build a complex, extendable e commerce web site using sound development practices. * This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.*

The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third party services such as Amazons affiliate program. What you ll learn * Build an extensible e commerce web site using sound development techniques. * Increase sales through proven techniques such as cross selling, upselling, and enhancing customer service offerings. * Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services. * Take advantage of search engine optimization techniques to make your web site more easy to find. Who is this book for? This book was written for individuals seeking to build e commerce web sites using the PHP language and MySQL database.