Beginning Behavioral Research: A Conceptual Primer

Rosnow, Ralph L.; Rosenthal, Robert

ISBN 10: 0136128750 / ISBN 13: 9780136128755

Published by Pearson, 2007

About this Item

Seller Inventory # 0136128750-3-33337182

Bibliographic Details

Title: Beginning Behavioral Research: A Conceptual ...

Publisher: Pearson

Publication Date: 2007

Binding: hardcover

Condition: Good

About this title

Synopsis:

For classes involving introductory Research or Experimental Methods.

 

This successful introduction to behavioral research methods provides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions.

 

When Beginning Behavioral Research was created, it was conceived as an undergraduate text for students, who, as part of a course in research methods, are required to plan an empirical study, to analyze and interpret the data, and to present their findings and conclusions in a written report. With this in mind, however, through their years in the field the authors found that all research methods are limited in some ways, and therefore it is essential not to foreclose on the use of tools and techniques that enable the study of phenomena from more than one vantage point. By examining different scientific methods, theories, and units of analysis - rather than any single one - the authors are able to give students a broad base of scientific thinking that will, they believe, encourage the idea that each generation of researchers builds on the important findings of previous researchers in a chain of discovery and understanding. 

About the Author:

Ralph L. Rosnow is now Thaddeus Bolton Professor Emeritus at Temple University in Philadelphia, PA, where he taught courses in research methods and statistics for many years and directed the Ph.D. program in social and organizational psychology. He also taught research methods at Boston University in a master’s degree program in communication research and at Harvard University as a visiting professor in the psychology department.

http://astro.temple.edu/~rosnow

 

Robert Rosenthal is a Distinguished Professor at the University of California at Riverside and Edgar Pierce Professor of Psychology, Emeritus, Harvard University. In the realm of statistical data analysis, his special interests are in experimental design and analysis, contrast analysis, and meta-analysis. He served as co-chair of the Task Force on Statistical Inference of the American Psychological Association.

http://psych.ucr.edu/faculty/rosenthal