Beeronomics: How Beer Explains the World
Swinnen, Johan and Briski, Devin
Language: English
Published by OUP Oxford, 2017
- Hardcover
- Used
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- Title
- Beeronomics: How Beer Explains the World
- Author
- Swinnen, Johan and Briski, Devin
- Publisher
- OUP Oxford
- Publication year
- 2017
- Condition
- Used; Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0198808305
- ISBN 13
- 9780198808305
At the same time when mega-mergers in the brewing industry are creating huge transnationals selling their beer across the globe, the craft beer movement in America and Europe has brought the rich history of ancient brewing techniques to the forefront in recent years. But less talked about is the economic influence of this beverage on the world and the myriad ways it has shaped the course of history. Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes.
Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration-- one multinational AB InBev, claims 46% of all beer profits-- but there's a counterrevolution afoot of small, independent craft breweries in both America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
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About the Author
Devin Briski is a print and audio journalist focusing on food, ideas, and technology. She serves as content marketing manager for the events team at Vox Media, which produces Code Conference and Vox Conversations. She is also host of the podcast One Mans Trash about the collectibles market. Devin began her career in Silicon Valley, where she worked on the publishing and marketing team of Stanford Social Innovation Review and co-founded online magazine The Ventured Life. She holds a bachelors degree in sociology and a master's degree in journalism, both from Columbia University.
"About the title" may belong to another edition of this title.
Greener Books
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