The Beermat Entrepreneur: What You Really Need to Know to.. This item is unavailable.The Beermat Entrepreneur: What You Really Need to Know to.

"I recommend this to any aspiring entrepreneur."  Charles Dunstone, Founder, Carphone Warehouse So, you're sitting in the pub with friends or colleagues and you have a brilliant idea.  This time it's really brilliant.  It's the foundation of a potentially very large and successful business. Do you just go home and leave the scrawled-on beermat in the pub?  Or is this it - time to really make it happen?  Problem is, you've no idea where to start.  Who do you need to talk to?  How do you find the cash to back the idea?  How many people do you need to work with to the idea off the ground?  And how on earth do you find them? Mike Southon has been there, and in The Beermat Entrepreneur he tells you exactly how to convert those jotted notes into a big and successful business.  Step-by-step, with no jargon, no complex theory and no visits to arrogant pinstriped venture capitalists who aren't really interested in just 'an idea.' The Beermat Entrepreneur is a practical guide to starting and building a business.  You begin with a bright idea, sketched out on a beer mat in the pub one evening.  You end with a major company employing hundreds of people and a bank balance to match. Available in book form or in audio book (CD or cassette), featuring the authors recorded live in front of an audience of businesspeople. 

"…you can only benefit from reading this book. You'll gain valuable advice and knowledge from people who have seen it, done it and bought the T-shirt."

The Evening Standard

Mike Southon is a serially successful entrepreneur.  He co-founded The Instruction Set, an open systems consultancy in 1984, and sold the company five years later to what is now Cap Gemini Ernst & Young.  Mike has since been involved in seven start-up ventures, responsible for sales and marketing as well as helping to secure funding from venture capitalists.  Mike is very active as an independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others.  He has been a visiting lecturer at City Univeristy Business School since 1992. Chris West is a writer and journalist.  His China Quartet of mysteries is published in Asia, the USA, the UK and Europe.  He also works in PR and marketing, and is currently involved in his own start-up enterprise.