Becoming a Public Relations Writer: A Writing Process Workbook for the Profession
Language: English
Published by Harpercollins College Div, 1996
- Softcover
- Used
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- Title
- Becoming a Public Relations Writer: A Writing Process Workbook for the Profession
- Author
- Smith, Ronald D.
- Publisher
- Harpercollins College Div
- Publication year
- 1996
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0673995291
- ISBN 13
- 9780673995292
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media.
The fourth edition has been updated to reflect significant developments in the public relations field, including:
- New chapter on multimedia and social media releases
- New chapter on websites, blogs, and wikis
- Expansion of the chapter on direct mail and online appeals
- Updated examples of actual pieces of public relations writing
- A companion website including writing exercises, PowerPoint presentations, and relevant links
Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media.
Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition:
- addresses principles of effective writing useful in all disciplines
- focuses on news as the bridge an organization builds to its various publics
- overviews a variety of writing formats and environments that provide an internal or controlled approach.
Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.
"About the title" may belong to another edition of this title.
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