Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
Language: English
Published by Routledge, New York and London, 2020
- Softcover
- Used
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This trade paperback is in good condition, with minor wear visible on the cover edges. The binding is intact, and the pages are clean with no inscriptions or markings. The absence of a dust jacket is typical for this format. unknown (no jacket present as this is a paperback).
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- Title
- Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
- Author
- Ronald D. Smith
- Publisher
- Routledge, New York and London
- Publication year
- 2020
- Condition
- Good
- Binding
- Trade Paperback
- Language
- English
- ISBN 10
- 0367281570
- ISBN 13
- 9780367281571
- Edition
- Sixth Edition.
The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.
Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media.
This new edition updates and expands its coverage of writing for digital and social media―including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career.
Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations.
Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.
"Synopsis" may belong to another edition of this title.
About the Author
Ronald D. Smith, APR, is Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics.
"About the title" may belong to another edition of this title.
Aspen Book Co.
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