Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
Language: English
Published by Routledge, 2016
- Softcover
- Used
Condition: Used - Good
£ 5.49
Quantity: 1 available
Add to basketItem description from seller
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fifth ] Publisher: Routledge Pub Date: 8/13/2016 Binding: Paperback Pages: 476 fifth edition.
Seller Inventory # 6947991
- Title
- Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
- Author
- Ronald D. Smith
- Publisher
- Routledge
- Publication year
- 2016
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1138123056
- ISBN 13
- 9781138123052
- Edition
- 5th or later Edition
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner.
A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere―from the standard news release to electronic mail and other opportunities using a variety of technologies and media.
The fifth edition has been updated to reflect significant developments in the public relations field, including:
- New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing.
- Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media.
- Expansion of a chapter on websites, blogs and wikis.
- Expansion of the chapter on direct mail and online appeals.
- Updated examples of actual pieces of public relations writing.
- A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations.
Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
"Synopsis" may belong to another edition of this title.
About the Author
Ronald D. Smith is Professor of Public Communication at SUNY Buffalo State, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. In addition to Becoming a Public Relations Writer, Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 3 to 10 business days | 1 to 5 business days |
|---|---|---|
| First item | £ 0.00 | £ 7.54 |
Payment methods
Specialty
College TextbooksSeller's business information
BookHolders
2137 Hallmark dr
gambrills, MD U.S.A. 21054
Terms of sale
Returns: 30 day returns.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to BookHolders, Blacksburg, Virginia, U.S.A., +1 3012099313 88, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Orders usually ship within 2 business days.