Becoming a Privacy-Centric Marketing Organization (Crawl, Walk, Run)

Michael Loban; Alex Yastrebenetsky; Kent Oldham; Lucas Long

ISBN 10: 1544539622 ISBN 13: 9781544539621

Published by Lioncrest Publishing, 2023

Language: English

Condition: Used - As new Soft cover

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Bibliographic Details

Title

Becoming a Privacy-Centric Marketing Organization (Crawl, Walk, Run)

Publisher

Lioncrest Publishing

Publication Date

2023

Language

English

ISBN 10

1544539622

ISBN 13

9781544539621

Binding

Paperback

Condition

As New

Dust Jacket Condition

No Jacket

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About this title

Synopsis

As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection and management of user data have shifted dramatically, forcing companies to adapt their data collection and governance strategies.

In the second book of the bestselling Crawl, Walk, Run series, privacy-centric digital marketing leaders Lucas Long, Michael Loban, Alex Yastrebenetsky, and Kent Oldham present a sustainable framework for respecting consumer privacy while pushing your company to new heights. Because it’s not enough to be legally compliant, you’ll learn how to renovate your data approach with a formula for creating stronger customer relationships. Crawl, Walk, Run is a must-read for anyone ready to build a durable, long-term marketing data strategy and prepare for the privacy-centered present and future.

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