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Becoming Preferred will teach you how to identify market stresses and create "Distinctive Value" using the five customer values. Individuals and organizations that employ these strategies enjoy increased market share, market prestige, higher margins and become leaders in their markets. This book is filled with applicable anecdotes, examples and strategies that will help you become the Preferred provider of what you sell.
Title: Becoming Preferred: How to Outsell Your ...
Publisher: Summit Learning Systems Inc
Publication Date: 2002
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket