Becoming Consumers: Looking beyond Wealth as an Explanation of Villa Variability. Perspectives from the East of England (403) (British Archaeological Reports British Series)
Language: English
Published by British Archaeological Reports Oxford Ltd, 2005
- Softcover
- Used

Seller: High Street Books, New Mills, United KingdomHigh Street Books
AbeBooks seller since April 19, 2018
Condition: Used - Very good
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- Title
- Becoming Consumers: Looking beyond Wealth as an Explanation of Villa Variability. Perspectives from the East of England (403) (British Archaeological Reports British Series)
- Author
- Christopher Barry Martins
- Publisher
- British Archaeological Reports Oxford Ltd
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1841719005
- ISBN 13
- 9781841719009
This research provides a comprehensive study of the social and psychological characteristics of modern consumer behaviour that is then used as an interpretative perspective with which to consider the evidence for a selection of villas in Roman Britain. Existing explanations for investment in the country properties of the elite are contextualised and the commonly-applied hypothesis of conspicuous consumption is critiqued. A quantifiable 'costing' model is introduced and consumer theories are summarised against a background of Roman archaeology. The consumer approach allows for a closer look at the decision-making of individuals and the determinants that can influence personal choice. Case-studies are offered that rigorously examine a range of apparently status-enhancing amenities on villas within a framework that focuses on specific consumption arguments. This process serves to question existing orthodoxies. Important and under-appreciated contexts in which social identity could be expressed were the Roman roads that passed close to villas, and this suggestion is explored.
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High Street Books
New Mills, United Kingdom
AbeBooks seller since April 19, 2018
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Established in 1984 High Street Books is a used book shop also selling records, CDs and comics. We are in New Mills on the edge of the Peak district.
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High Street Books Limited
High Street Books, 6 High Street
New Mills, United Kingdom SK22 4AL
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We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to High Street Books, New Mills, United Kingdom, +44 1663 308212, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
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