Beat The Coverage
Language: English
Published by Life Sized Publishing, 2026
- Softcover
- New
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
£ 15.09
Quantity: Over 20 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # L2-9781997021049
- Title
- Beat The Coverage
- Author
- Birden, Jj
- Publisher
- Life Sized Publishing
- Publication year
- 2026
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 1997021048
- ISBN 13
- 9781997021049
- Item weight
- 434 grams
The smallest player on the field. The last one expected to last. The one who played nine seasons anyway.
At 5'10" and 157 pounds, JJ Birden wasn't supposed to make it in the NFL. He was too small for a major Division I scholarship. He was rejected by four different teams — in five days. And according to every measurable, he had no business competing against defenders who outweighed him by sixty pounds.
He played for nine seasons anyway.
In Beat the Coverage, Birden reveals the six-step framework that allowed an undersized wide receiver to outlast almost everyone in the most physically punishing league in the world and shows how those same principles can help you overcome the obstacles standing between you and your next level.
This isn't a motivational book about pushing through hard times. It's a system: one forged in training camps, refined through NFL seasons, and proven in boardrooms, sales floors, and leadership programs across the country. Whether you're a senior executive navigating organizational change, a sales professional battling rejection, or a leader trying to close the gap between where you are and where you want to be, this book gives you a method, not just a mindset.
After reading Beat the Coverage, you will be able to:
- Identify the specific "coverage" blocking your next level — whether it's internal, competitive, or situational
- Build a game plan tailored to your strengths, not someone else's template
- Develop the daily habits and disciplines that create consistent performance regardless of conditions
- Respond to setbacks and rejection the way elite performers do — with adjustment, not retreat
- Lead yourself and others through pressure with clarity and confidence
- Treat every day like it matters — because in business, just like in the NFL, every day is game day
Every Day Is Game Day. Are you ready to Beat the Coverage?
PRAISE FOR BEAT THE COVERAGE:
"The principles in this book extend far beyond sports and provide a practical framework for overcoming obstacles, performing under pressure, and achieving success in business and life." — Joe Montana, Pro Football Hall of Fame Quarterback Four-Time Super Bowl Champion
"Beat the Coverage is more than a book about winning — it's a reflection of the mindset, resilience, and character that JJ has demonstrated throughout his life, and readers will be better because of it." — Tracie Reid, Sr. Training Director, North America Pfizer Pharmaceuticals
"A powerful reminder that no matter what pressures or obstacles we face, there is always an opening if we have the courage and clarity to look for it." — Steven L. Jackson, Team Lead Hershey's
"Synopsis" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | £ 4.16 | £ 4.16 |
Payment methods
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**Please note our transit times are from the date of dispatch.** We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
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Hardbacks, PaperbacksSeller's business information
Pbshop.co.uk
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