Basis for Marketing Decision through Controlled Motivation Research

Cheskin, Louis

Published by Business Publications (1962), London, 1962

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Description:

Ink number and annotation to front endpaper. Dust wrapper is price clipped. Dust wrapper protected in archival mylar cover. ; First UK edition (previously published in the USA in 1961). 282 pages. Black boards with gilt lettering on spine. Page dimensions: 216 x 137mm. Contents: Preface; Part One: The Measurement of Attitudes - Philosophical Background for Marketers - Fallacies in Present Day Marketing - Why Marketing Research is not used more - Don't ask him why he bought that car! - What is motivation research? - When to use motivation research - The Probability Function in Motivation Research - Validation of Contolled Motivation Research; Part Two: Motivation Research Answers to Twelve Problems; Appendix. Index.; 8vo. Seller Inventory # 12772

Bibliographic Details

Title: Basis for Marketing Decision through ...
Publisher: Business Publications (1962), London
Publication Date: 1962
Binding: Hardcover
Condition: Very Good-
Dust Jacket Condition: Very Good-