Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

Neil Leonard

ISBN 10: 1350167525 / ISBN 13: 9781350167520

Published by Bloomsbury Visual Arts, 2021

About this Item

Seller Inventory # 9781350167520

Bibliographic Details

• Title: Basics Graphic Design 02: Design Research: Investigation for successful creative solutions
• Publisher: Bloomsbury Visual Arts
• Publication Date: 2021
• Language: English
• ISBN 10: 1350167525
• ISBN 13: 9781350167520
• Binding: Soft cover
• Condition: New

About this title

Synopsis

<I>Design Research</I> shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

About the Author

Neil Leonard is Associate Head of the Department of Design Communication at the University of the West of England, UK.

Gavin Ambrose is a practicing graphic designer and teaches the Graphic Design BA at the University of Brighton, UK.