Basics Advertising 03: Ideation
Mahon, Nik
ISBN 10: 2940411506 ISBN 13: 9782940411504
Published by AVA Publishing, 2011
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About this Item
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Synopsis:
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks.
Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.
About the Author: Nik Mahon is a senior lecturer in advertising at Southampton Solent University, where he teaches on the BA (Hons) Advertising course and several other communication degree programmes. Graduating in Graphic Design at Central Saint Martins College of Art & Design, Nik then worked as an art director for BB&P Design & Advertising in Grand Cayman, British West Indies. On returning to the UK, he joined Rayner Advertising as creative director. Nik's clients have included British Gas, Ordnance Survey, the Inland Revenue and United Biscuits. As a writer and commentator on creative advertising Nik has published Basics Advertising 02: Art Direction (AVA Publishing, 2010), and co-authored The Fundamentals of Creative Advertising, 2nd Edition (AVA Publishing, 2011). He has also contributed to several other key advertising and marketing texts.
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Title: Basics Advertising 03: Ideation
Publisher: AVA Publishing
Publication Date: 2011
Binding: paperback
Condition: Good
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Basics Advertising 03: Ideation
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break th. Seller Inventory # 597695107
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