Basic Strategy In Context: European Text and Cases
Language: English
Published by Wiley-Blac, 2010
- Softcover
- Used
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Seller Inventory # Atlan 9781405161084
- Title
- Basic Strategy In Context: European Text and Cases
- Author
- Neil Thomson/Charles Baden-Fuller
- Publisher
- Wiley-Blac
- Publication year
- 2010
- Condition
- New Books
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1405161086
- ISBN 13
- 9781405161084
- Edition
- International Edition
Here is a sample of specific practical problems to which this book can show solutions:
Why are resources important and how are they leveraged? Using the case of a British failure (Railtrack) we show the fatal consequences of neglecting existing resources, and then in a completely different country and industry (Carlo Gavazzi Space in Italy) how resources can be utilised from outside the firm to achieve leverage.
Given our emphasis on diversity we highlight successful change in a foreign and inflexible environment (Japan and Carlos Ghosn). But can change be planned? Sometimes events or luck sabotage the best intentions as shown in the Samsung case.
The book differentiates itself from the competition in four ways:
- Cases form the highlight of the book. Taking European and some international cases as the starting point, the objective is to link themes or topics to a description of their effect on the firm. The linkage will occur at the relevant point in the case, not in a separate section or in another book. The author team has used several longitudinal cases spread over a 15-20 year period. The longitudinal cases are supported by some new, non-longitudinal cases selected from award winning cases associated with the LRP Journal and the Gate2Growth Academic Network. We feel such an emphasis on cases is a novel feature.
- The theory is explained using a range of modern didactic methods not usually found in competitive offerings. Examples include colour coded and highlighted links from the theory to the case, questions inside each theory section with model answers and unanswered questions to test the student’s grasp of the concepts.
- The book features a mixture of cases from short specific to academically challenging ones. Too often, superficial cases are placed at the end of chapters in strategy theory books. They are picked to emphasize the topics of the preceding chapters. The result is spoon-feeding, with little need or motivation to provoke individual thought or learning. The cases in this book are comprehensive, approximately 20 pages in length, with ample quantitative and qualitative data, thus forcing a modicum of effort from the student. Shorter cases are also included for ease of understanding and instructor flexibility.
- Another differentiating feature is the emphasis on diversity hence the use of European as opposed to US based cases.
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Charles Baden-Fuller is Centenary Professor of Strategic Management at the Cass Business School, City University London. He is Editor-in-Chief of the LRP journal and a member of the European Academy of Management EURAM. He is author of many influential journal articles and co-author of Rejuvenating the Mature Business and Strategic Innovation.
"About the title" may belong to another edition of this title.
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