Basic Marketing Management
Language: English
Published by John Wiley & Sons Jan 2000, 2000
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 229.99
Quantity: 2 available
Add to basketItem description from seller
Neuware - Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition\* Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business.\* 'New Applying. To' and 'Integrating. With' sections highlight topical marketing and business areas.\* Internet coverage is integrated throughout the book.\* Globalization is thoroughly discussed and the concepts are reinforced through examples and questions.\* Ethics questions.\* SPSS(r) Student Version for Windows 9.0 is available to accompany the text.…
Seller Inventory # 9780471353928
- Title
- Basic Marketing Management
- Author
- Leonard J. Parsons
- Publisher
- John Wiley & Sons Jan 2000
- Publication year
- 2000
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0471353922
- ISBN 13
- 9780471353928
- Edition
- 2nd Edition
- Item weight
- 871 grams
- Dimensions
- 280x210x19 mm
* Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business.
* "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas.
* Internet coverage is integrated throughout the book.
* Globalization is thoroughly discussed and the concepts are reinforced through examples and questions.
* Ethics questions.
* SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
"Synopsis" may belong to another edition of this title.
About the Author
Douglas J. Dalrymple and Leonard J. Parsons are the authors of Basic Marketing Management, 2nd Edition, published by Wiley.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.26 | £ 37.61 |
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