Basic Marketing Management
Language: English
Published by John Wiley & Sons, 2000
- Softcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
£ 187.08
Quantity: Over 20 available
Add to basketItem description from seller
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today s business environmen.
Seller Inventory # 446916078
- Title
- Basic Marketing Management
- Author
- DJ Dalrymple
- Publisher
- John Wiley & Sons
- Publication year
- 2000
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0471353922
- ISBN 13
- 9780471353928
- Edition
- 2nd Edition
- Dimensions
- 1.4 x 25.3 x 20.2
* Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business.
* "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas.
* Internet coverage is integrated throughout the book.
* Globalization is thoroughly discussed and the concepts are reinforced through examples and questions.
* Ethics questions.
* SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
"Synopsis" may belong to another edition of this title.
About the Author
Douglas J. Dalrymple and Leonard J. Parsons are the authors of Basic Marketing Management, 2nd Edition, published by Wiley.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 26 to 60 business days | 26 to 60 business days |
|---|---|---|
| First item | £ 42.12 | £ 42.12 |
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