The Bare Bones Introduction to Integrated Marketing Communication
Language: English
Published by Rowman & Littlefield Publishers, 2008
- Softcover
- Used
Seller: Amazing Books Pittsburgh, Pittsburgh, PA, U.S.A.Amazing Books Pittsburgh
AbeBooks seller since March 29, 2016
Condition: Used - Very good
£ 5.33
Quantity: 1 available
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- Title
- The Bare Bones Introduction to Integrated Marketing Communication
- Author
- Blakeman, Robyn
- Publisher
- Rowman & Littlefield Publishers
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0742555410
- ISBN 13
- 9780742555419
- Seller catalogs
- Textbook
The Bare Bones Introduction to Integrated Marketing Communication is an in-depth yet concise discussion of the business and structure of integrated marketing communication. This brief, inexpensive text focuses exclusively on introductory issues concerning IMC as both a communication device and as a profession. Robyn Blakeman's step-by-step approach offers an extensive and exclusive look into how agencies work, the areas of specialization that make up IMC, how advertising affects our lives, and the diverse arsenal of media options that give IMC its visual/verbal voice. Both integrated marketing and varied media vehicles are dissected-one topic at a time-creating an invaluable reference tool that students, professors, and small business people alike will refer to time and again for information on the field of advertising/integrated marketing communication.
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Amazing Books Pittsburgh
Pittsburgh, PA, U.S.A.
AbeBooks seller since March 29, 2016
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