Bang!: Getting Your Message Heard in a Noisy World
Language: English
Published by Random House Canada, 2005
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 3.31
Quantity: 1 available
Add to basketItem description from seller
We all want to get our message heard. And in Bang , marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental Kodak Moment to Herbal Essences' outrageous Totally Organic Experience. In Bang , Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service. Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
Seller Inventory # 00109319484
- Title
- Bang!: Getting Your Message Heard in a Noisy World
- Author
- Robin Koval
- Publisher
- Random House Canada
- Publication year
- 2005
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0385508174
- ISBN 13
- 9780385508179
Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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