War for a Ball : The impact of user-generated-content over the behavior of media consumer in times of crisis: a football case study

Language: English

Published by LAP LAMBERT Academic Publishing, 2011

3844313354 / 9783844313352

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - The recent breakthroughs in communication technologies have reintroduced the user to Internet. Media consumers became empowered with the capabality to produce, and will gradually shift from the traditional role of an audience to generate content, compete with mainstream media and construct new social and cultural realities. This is a new era where communication is reshaping the world, redefining responsabilities and bringing in new (dis)orders. The channels of social media, through which audiences are mostly active, seems to be vulnurable platforms where Noise is integrated with the message by default, resulting in a participatory form of control and a state of deindividuation as the user gradually merges in the group. Thin lines set boundaries between the diffusion of information and the fuel of confusion, the enhancement of innovativeness and the distribution of persuasion; sustaining social control and menacing social order.…

Seller Inventory # 9783844313352

Title
War for a Ball : The impact of user-generated-content over the behavior of media consumer in times of crisis: a football case study
Author
Halima El Joundi
Publisher
LAP LAMBERT Academic Publishing
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3844313354
ISBN 13
9783844313352
Item weight
102 grams
Dimensions
220x150x4 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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