Title: Balanced Scorecard & Controlling: Implementierung ? Nutzen f�r Manager und Controller ? Erfahrungen in deutschen Unternehmen (Advanced Controlling) (German Edition) [Paperback] Weber, J�rgen and Sch�ffer, Utz (ger)
Publisher: Gabler Verlag
Publication Date: 2012
Language: German
ISBN 10: 3322889025
ISBN 13: 9783322889027
Binding: Soft cover
Edition: 3rd Edition
Condition: new
Weight: 0.71 kilograms

About this title

Synopsis

Die Balanced Scorecard ist in aller Munde. Sie revolutioniert zurzeit die bestehenden Denkstrukturen im Controlling. Die erfolgreichen deutschen Unternehmen f�hren dieses integrierte Kennzahlensystem zunehmend ein. Aber was ist die Balanced Scorecard genau und was muss man bei der Implementierung beachten?

J�rgen Weber und Utz Sch�ffer erl�utern das Konzept der Balanced Scorecard konstruktiv und kritisch. Sie st�tzen sich dabei auf eine F�lle von Erfahrungen und Beispielen aus der deutschen Unternehmenspraxis. "Balanced Scorecard & Controlling" hilft dort weiter, wo das Buch von Kaplan und Norton aufh�rt. Controller, Manager und Berater aus deutschen Best-Practice-Unternehmen berichten von ihren Erfahrungen und sagen, wie auch Sie vorgehen sollten.

Im zweiten Teil analysieren Weber und Sch�ffer die konkreten Auswirkungen der Balanced Scorecard auf die t�gliche Controllerarbeit und auf die Ver�nderung der traditionellen Controlleraufgaben. Nur mit konkreten Vorstellungen �ber ein kunden-, prozess-, wissens- und finanzorientiertes Controlling kann die Balanced Scorecard ein Erfolg werden; nur so kann der Controller den modernen Informationsbed�rfnissen der Manager gerecht werden.
In der dritten Auflage von "Balanced Scorecard & Controlling" helfen zus�tzliche Praxisbeispiele, das Konzept zu veranschaulichen.

About the Author

Prof. Dr. J�rgen Weber ist Inhaber des Lehrstuhls f�r Betriebswirtschaftslehre, insbesondere Controlling und Logistik an der WHU und Gr�ndungsgesellschafter der CTcon GmbH. Er ist vielfach ausgewiesener Controlling -Experte und Mit-Herausgeber der renommierten Fachzeitschrift krp - Kostenrechnungspraxis. Prof. Dr. Utz Sch�ffer ist Inhaber des Lehrstuhls f�r Management Accounting & Control an der EBS, Oestrich-Winkel.

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