Babe Ruth and the Creation of the Celebrity Athlete (Paperback)
Language: English
Published by McFarland & Co Inc, Jefferson, NC, 2018
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 39.57
Quantity: 1 available
Add to basketItem description from seller
Paperback. From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser. George Herman Babe Ruth knew he could profit from celebrity. He soon with Christy Walsh, baseball's first publicity agent. Walsh sold Ruth's ghostwritten byline to a newspaper syndicate. Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9781476665320
- Title
- Babe Ruth and the Creation of the Celebrity Athlete (Paperback)
- Author
- Thomas Barthel
- Publisher
- McFarland & Co Inc, Jefferson, NC
- Publication year
- 2018
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 147666532X
- ISBN 13
- 9781476665320
From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent.
Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag.
Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.
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Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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