BUSINESS DEVELOPMENT
KOHNE, ANDREAS
ISBN 10: 3658388439 ISBN 13: 9783658388430
Published by Springer Vieweg, 2022
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Seller Inventory # NWUS9783658388430
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This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.
The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.
The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.
About the Author:
Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.
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Bibliographic Details
Title: BUSINESS DEVELOPMENT
Publisher: Springer Vieweg
Publication Date: 2022
Binding: Soft cover
Condition: NEW
Edition: 2nd Edition
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BUSINESS DEVELOPMENT
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Business Development : Processes, Methods and Tools
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Business Development: Processes, Methods and Tools
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ISBN 10: 3658388439
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Business Development
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ISBN 10: 3658388439
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future. 180 pp. Englisch. Seller Inventory # 9783658388430
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Business Development : Processes, Methods and Tools
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Condition: As New. Unread book in perfect condition. Seller Inventory # 45121377