- Hardcover
- Used
Seller: Buchmarie, Darmstadt, GermanyBuchmarie
AbeBooks seller since June 21, 2021
Condition: Used - Good
£ 39.06
Quantity: 1 available
Add to basketSeller Inventory # 3587316_70a_3x
- Title
- BMW
- Author
- Schlegelmilch, Rainer W.
- Publisher
- Amer Map Corp
- Publication year
- 2008
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0841602743
- ISBN 13
- 9780841602748
The name BMW stands for sportiness, dynamism, high-tech, and desings characterized by a timeless yet functional elegance. People own a BMW "because it is a pleasure to drive", as one of the advertising slogans of the Munich company puts it. The sporty image goes back a long way. It applies tho the earliest products manufactured under the sign of the white and blue propeller in the early 1930s. Anyone who says BMW has legendary cars in mind, such as the pre-War 328, the 507 of the mid-1950s, the M1 of the late 1970s, can recount innumerable motor racing victories up to and including Formula 1.BMW signifies not least the attempt to make ordinary folk mobile with the lsetta and the 700. They, too, are the subject of this book, a book which attempts to trace the origins of the marque, lost in the obscurity of the First World War.
BMW verkörpert Sportlichkeit, Dynamiki High-Tech und Formen von zeitlos-zweckorientieter Eleganz. Einen BMW besitze man aus Freude am Fahren, heibt es in einem Werbeslogan des Münchener Hauses. Das sportive Image hat Tradition und manifestiert sich bereits Anfang der dreibiger Jahre durch die ersten eigenen Produkte im Zeichen des weibblauen Propellerkreises. Wer BMW sagt, denkt an legendare Automobile wie den 328 der Vorkriegszeit, den 507 der Mittfünfziger, den M1 der spaten 1970-er, weib von uzahligen Siegen im Rennsport bis hinauf in die Formel. Der Name BMW steht nicht zuletzt für den Versuch, einer breiten Kauferschicht mit der Isetta und dem 700 Mobilitat zu verleihen. Davon erzahlt dieses Buch und spürt zugleich den Ursprüngen der Marke nach, die sich im Dunkel des Ersten Weltkriegs verlieren.
"Synopsis" may belong to another edition of this title.
Synopsis
"About the title" may belong to another edition of this title.
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| Item | 25 to 45 business days | 8 to 14 business days |
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