BMW Motorcycles: The Evolution of Excellence
Kevin Ash
ISBN 10: 1884313574 ISBN 13: 9781884313578
Published by Whitehorse Press, 2006
Used
Hardcover
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About this Item
Description:
Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1884313574I3N01
Synopsis:
This is the fascinating story of one of the world's most admired and enduring motorcycle companies. Early in the last century, driven by an obsession for quality and reliability, BMW applied the knowledge gained from its manufacture of airplane engines to build a breed of motorcycles that aimed a notch above the crowd. From its early racing victories, the company learned how to make tough, reliable machines that would win races -- and allow enthusiasts to ride anywhere in the world with confidence. In spite of the competitive marketplace in which it operates, the company has survived and flourished, owing in no small part to the deeply ingrained principles that have guided it from the beginning: a passion for quality and reliability, and a willingness to apply new motorcycle technologies to achieve those objectives. It is a company whose pace of innovation and new product introductions is stunning.
About the Authors:
A well-known motorcycle journalist worldwide, Ash is the motorcycle correspondent for The Daily Telegraph newspaper and a weekly columnist for Motor Cycle News.
A well-known motorcycle journalist worldwide, Ash is the motorcycle correspondent for The Daily Telegraph newspaper and a weekly columnist for Motor Cycle News.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: BMW Motorcycles: The Evolution of Excellence
Publisher: Whitehorse Press
Publication Date: 2006
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket