B2C E-commerce Success Model and the Case Study of a Retail Company
Language: English
Published by Scholars' Press Apr 2015, 2015
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 240.59
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Fast growth of internet and digital technologies created several opportunities for companies. Many retail brands see the opportunity in online business and jump into the e-commerce world for increasing their sales but many of them get disappointed as they don't understand the principals of e-business and can't create a solid e-commerce strategy. A popular kitchenware retail brand in Turkey started its e-commerce journey with high hopes in 2010 but failed to meet the expectations for 2 years as there was not sufficient e-business know-how. When I got appointed as E-commerce Manager in June 2012, I created a B2C e-commerce success strategy, determined several indicators for tracking the progress and reported results monthly. The application and execution of the created strategy generated amazing results and made a business transformation. Monthly net revenue of e-commerce sales channel almost quintupled in 9 months. As the success of stated B2C e-commerce success model in this study is proved by a real life case study, I believe that the e-business strategies and techniques presented in this report are so valuable for e-commerce companies and e-business professionals.OmniScriptum SRL, Str. Armeneasca 28/1, office 1, 2012 Chisinau 152 pp. Englisch.…
Seller Inventory # 9783639763331
- Title
- B2C E-commerce Success Model and the Case Study of a Retail Company
- Author
- Olgu Sengul
- Publisher
- Scholars' Press Apr 2015
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3639763335
- ISBN 13
- 9783639763331
- Item weight
- 244 grams
- Dimensions
- 220x150x10 mm
"Synopsis" may belong to another edition of this title.
About the Author
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buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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