B2C E-commerce Success Model and the Case Study of a Retail Company
Language: English
Published by Scholars' Press Apr 2015, 2015
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 60.16
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Fast growth of internet and digital technologies created several opportunities for companies. Many retail brands see the opportunity in online business and jump into the e-commerce world for increasing their sales but many of them get disappointed as they don't understand the principals of e-business and can't create a solid e-commerce strategy. A popular kitchenware retail brand in Turkey started its e-commerce journey with high hopes in 2010 but failed to meet the expectations for 2 years as there was not sufficient e-business know-how. When I got appointed as E-commerce Manager in June 2012, I created a B2C e-commerce success strategy, determined several indicators for tracking the progress and reported results monthly. The application and execution of the created strategy generated amazing results and made a business transformation. Monthly net revenue of e-commerce sales channel almost quintupled in 9 months. As the success of stated B2C e-commerce success model in this study is proved by a real life case study, I believe that the e-business strategies and techniques presented in this report are so valuable for e-commerce companies and e-business professionals. 152 pp. Englisch.…
Seller Inventory # 9783639763331
- Title
- B2C E-commerce Success Model and the Case Study of a Retail Company
- Author
- Olgu Sengul
- Publisher
- Scholars' Press Apr 2015
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3639763335
- ISBN 13
- 9783639763331
- Item weight
- 244 grams
- Dimensions
- 220x150x10 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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BuchWeltWeit Ludwig Meier e.K.
Germany
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